Casino scents are already a huge talking point with players around Las Vegas in particular. Mandalay Bay is already gaining a reputation for its scent of cocoa butter. The scent has generally... The Cromwell – Allure Noir (my current favorite casino scent): A seductive and sensual fragrance with hints of tobacco leaves, cognac and warm leather enhanced by a heart of black cardamom, pepper and nutmeg; supported by exotic woods, amber, and vanilla. But in Las Vegas, each resort supplied by AromaSys has a signature theme. The Mirage smells Polynesian, Mandalay Bay smells Southeast Asian and the Bellagio has the scent of Northern Italy. The... But in Las Vegas, each resort supplied by AromaSys has a signature theme. The Mirage smells Polynesian, Mandalay Bay smells Southeast Asian and the Bellagio has the scent of Northern Italy. The... The first scent increased returns to the casino by about 45%, whereas the other two sections with fragrance #2 and no scent at all noticed no appreciable difference in the amount of visitors than on other weekends. The paper hypothesized about these results. Scent marketing in casinos: an investment that pays off visibly. Research has shown that scent diffusion in rooms with slot machines increases revenues by about 45%. How? Because of the ‘flow state’ of the visitors. This means that they lose their sense of time and become fully absorbed in the activity. They become calmer, stay longer and spend more money. Their appreciation of the casino Hotels and spas use general smells that represent their locations. A Vail hotel might smell like pine trees and moss. A resort in Florida might smell like mandarin and sea salt. The Vegas casinos are a little bit more discerning with their scents. Each casino has its own custom scent designed by the scent marketing company they use. What is the smell in Vegas casinos? According to the article, by Brendan Buhler of the Las Vegas Sun, “The Mirage smells Polynesian, Mandalay Bay smells Southeast Asian and the Bellagio has the scent of Northern Italy.” The aroma at the Venetian in Las Vegas is actually produced by AromaSys. Mirage’s “Tropical Coco Mango” is a fragrance utilized in the casinos which combines a combination of orange, pineapple, coconut, and jasmine to keep patrons on property. Cosmopolitan’s “Desert Breeze” scent is a conglomeration of fresh sea air, Tiare flower, orange blossom, and solar amber.
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